Tips To Rebuild Your Business Post Lockdown

The pandemic has left a lot of businesses in trouble. Even medium and larger businesses have felt the devastating effects of the lockdown. However, as Paul McCarthy explains things won’t be this bad forever. By making preparations, you will be able to take the appropriate steps to rebuild your business post lockdown. In this article, we will discuss some of them.

Tips To Rebuild Your Business:

1. Assess The Damage

The first thing you should be doing is checking to see how bad your business was impacted by it. You want to figure out where you really stand. For instance, did you have to cut employees? Did you have to reduce your marketing budget? Think about the ways your business had to deal with the lockdown and how to put your business back on track. This might mean making adjustments to your business plan. For instance, maybe you will think about doing more online. Maybe you will look at ways to cut costs in other areas. Assess the damage and make the necessary adjustments you need to get your business back on track.

2. Do You Need Additional Funding?

This is another important thing that you are going to want to figure out before opening up. You need to figure out whether or not you have to take on external funding to get your business back on track. Some businesses may need to use credit cards or loans to get their business where it needs to be. If you need to hire employees, you may need to take out a loan to be able to pay them.

3. Come Up With A Time Line

You will want to try to come up with a timeline that you will be able to use as a baseline for your rebuilding efforts. You should come up with short term goals that you will be able to use to figure out where you are to assess your position.

There are plenty of things that you will have to deal with when it comes to rebuilding your business after the lockdown. Depending on what industry your business is in and how you were impacted, you may have an easier or more difficult time doing it. Unfortunately, many businesses will be in a position where they need to take on external funding to try to get their business back on track. Follow the tips above and you should be able to get back to the success you had pre-pandemic.

Paul McCarthy Marketing Tips

Top Tips For Marketing Your Small Business

Marketing has become more important than ever before for businesses. After all, there is more competition due to barriers to entry being broken down. If you want to compete in today’s competitive climate, you need to have your marketing in order. You will want to be actively using some of the most effective ways to market your business. In this article, with Paul McCarthy of Cork we will be going over a few of them.

Some Of The Top Tips For Marketing Your Small Business:

1. Use Social Media

One of the best things that you can utilise in today’s social and digital landscape would be social media. You should be actively creating a presence across all social media channels where your target audience can be found. This is a great way to ensure that you will be able to get the most organic reach across all of the various networks.

2. Leverage Organic Search

You should be investing a lot of your time into improving the optimisation of your website. SEO is something that every small business should be doing because it can drive a lot of organic traffic to your site. You want to target highly searched keywords within your industry. By targeting the most searched for keywords, you will be able to drive a lot of buying traffic to your site without paying anything.

3. Be Willing To Spend

While you want to utilise a lot of the organic methods to drive traffic to your site, you shouldn’t be afraid to spend money. Any business should be willing and able to spend money in today’s competitive marketplace. You want to spend the money required to get your business seen by prospective customers. This means actively engaging in and investing in paid advertising and other paid marketing strategies.

4. Look For Trends

When you are looking to get noticed, you want to pay attention to what’s popular. By knowing what people are actively talking about, you should have a much easier time figuring out what you should be writing about and creating content around to drive more traffic to your website.

Overall, there are a lot of things that you should be actively doing to get your business noticed. You want to do things in order to drive more traffic to your business’ website. By using the various strategies above, you should be able to dramatically improve the marketing efforts of your site.

Welcome to Paul McCarthy Small Business Sector

As we discuss and debate how covid has affected and will continue to affect virtually all businesses, whether positively or negatively there is one thing that is becoming abundantly clear and that is the covid effect is not going to be quick.

It isn’t going to be a flash in the pan episode that fades into the history books but instead it is going to change EVERYTHING. If you’re in business then this will come as no great surprise to you. However, if you want to stay abreast of the situation and make the right moves at the right time then maybe we can help.

Stay tuned for information, trends and advice that will surely shape the future of your business.