Doing What MATTERS for Small Business

Xavier Nazario Named Business and Entrepreneurship DSN for the Bay Area


Xavier Nazario was a first-generation college student and has been passionate about helping students ever since. He now has the opportunity to do that on a region-wide and statewide level as one of the new Business and Entrepreneurship Deputy Sector Navigators in the Bay Area. 

Nazario most recently served as Director of the University of San Francisco’s Santa Rosa campus. In this role, he developed partnerships with many local businesses and organizations by executing an initiative to allow them to use his campus during the day, free of charge, for professional development, executive retreats, and other community-based meetings.

He also had the opportunity to teach business and management courses at Santa Rosa Junior College and said that experience will also impact his work as DSN.

“When I was in the classroom, I saw a younger version of myself in many of the faces of the students I taught. They are full of energy and ambition and are looking for ways to support their family while also making a positive contribution to their communities,” Nazario said. “I want to foster their development on a greater scale by creating and supporting programs and partnerships that help achieve this goal.”

Nazario holds a Master of Public Administration from the University of San Francisco’s School of Business and Bachelor’s degrees in Business Management and Philosophy from Santa Clara University. He participated in Leadership Santa Rosa and currently serves on the Community Advisory Board for the City of Santa Rosa. Xavier was recently recognized by both USF and the City of Santa Rosa for his post-fire response efforts.

As a new DSN, he’s still in what he describes as the “exploratory phase” of the role but looks forward to building relationships and serving as the bridge between students, faculty, and administrators.

“I am eager to meet with business faculty, deans, and industry leaders in the Bay Area to identify their priorities so I can help ‘connect the dots’ and develop relationships that will turn this goal into reality,” Nazario said.


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